NEW YORK, NY - New York City-based Familybuilder, maker of Family Tree, the fastest-growing genealogy service on the Internet, today announces the appointment of David Rheins as its Chief Marketing Officer. Rheins is a seasoned leader with 20+ years experience designing and implementing strategies for the dynamic growth of major traditional and new media brands. An expert in social media and creative marketing, Rheins will bring Familybuilder's online genealogy services and low-cost DNA test kits for consumers to market.
Prior to joining Familybuilder, Rheins ran DRM Consulting his own consulting shop. Prior to that, Rheins served as Senior Vice President of Marketing and Strategy for AOL Interactive. He has a proven track record in building and managing winning teams and organizational excellence at some of the world's most successful media brands, including Time Warner, iVillage, Corbis, Spin Magazine and Rolling Stone.
Familybuilder, with its 4+ million users and 20+ million family tree profiles, is the #4 online genealogy destination in the world (per comScore) and the only genealogy service to operate a family tree application on all the major social networks, including Facebook, MySpace, Bebo, Hi5, and Orkut. The company's foray into low-cost DNA testing services (sub $60) is unprecedented.
"We're thrilled that David is joining our team at Familybuilder," said Ilya Nikolayev, CEO, Familybuilder. "David has a wealth of expertise in marketing both small and large brands and has a keen sense of how to leverage social media to generate mass market appeal. We're looking forward to growing Familybuilder with him."
"Familybuilder represents all that is right with the social media landscape," said Rheins. "I'm excited to serve the millions and millions of people who lean on Familybuilder to help build their family trees and make connections with their relatives. Familybuilder's low-cost DNA test presents a wonderful opportunity for families everywhere and I'm excited to bring it to market."
